Assessing a new immunisation schedule in the UK

St George’s University Hospital’s Vaccine Institute is investigating a possible new immunisation schedule. It's designed for 12-month-old healthy children who have not yet had their 12-month immunisations.

We're helping the research team find potential paricipants for their study. They wanted to find people living across 28 different postcodes in London. This guided our geographical targeting, allowing us to show the ad to over 168,000 potential participants over just the six week campaign.

From the people clicking on the ads to expressing interest, we saw a fantastic conversion rate of 14.43% which, considering the barrier to entry to the study, is a great result.