How pharmacogenomics can help to find the right antidepressant medication

The ALIGNED project seeks to investigate how pharmacogenomics can help the treatment of depression. The George Institue for Global Health are looking for people living with depression who are willing to try antidepressants.

Pharmacogenomics-guided therapy has the potential to offer a more effective precision approach to treatment selection. This may improve the likelihood of recovery from depression and decrease the occurrence and severity of side effects. We're helping the team find people who might benefit from this therapy.

We set up digital marketing campaigns across four platforms, resulting in over 5 million impressions so far with the conversion rate reaching over 20% on Google.