University of Oxford ARIADNE Type 2 Diabetes Study

Understanding the wellbeing effects of a total diet replacement for people with type 2 diabetes

The ARIADNE study was looking at the effect of a weight loss programme, called total diet replacement, on the wellbeing of people living with type 2 diabetes.

We designed the landing page and creative assets before running a geotargeted exlcuding a handful of counties. We recommended using both Google and Meta to reach potential participants.

Each platform performed well. We saw a relatively similar click through rate between Facebook and Google, but Facebook had the most clicks by far–10,147 of the total 13,706. Our campaign helped the study team recruit on time and within budget.