Northumbria University Botanical Extracts Study

Research into botanical extracts, mood and cognitive function

We teamed up with Northumbria University to help find healthy adult participants for their nutrition and wellbeing study. The research team were investigating whether botanical extracts with low doses of caffeine could help improve cognitive function and mood.

Our in-house creative team designed the bespoke assets and landing page. Using both Google and Meta for this campaign, we saw that Instagram was the winner in terms of conversion rate. 72.44% of people who clicked on the landing page went on to express interest in the study. We focused the majority of the ad spend on this platform once we saw that it was the standout success, meaning the research team got the most effective use of their budget.