University of Oxford BUMP2.0 Pregnancy Study

Monitoring weight gain in pregnancy

Researchers at University of Oxford were testing an app that helps monitor weight gain in pregnancy. The app provides feedback on whether weight gain is within, higher, or lower than recommended ranges, and can help participants find resources on weight management during pregnancy.

The BUMP2.0 team got in touch with us to help them find eligible participants for this study. After working closely with the team to create engaging and informative assets, we set up a digital marketing campaign on Facebook and Instagram. We could narrow the targeting criteria to make sure the ads were shown to women who are less than 20 weeks pregnant.

The team successfully randomised a total of 120 participants over the six-week campaign.