Investigating the impact of supplements on healthy ageing

This University of Nottingham project is investigating the effects of long-term supplementation with cardiose hesperidin on a wide range of biomarkers and exercise capacity in older adults.

The Cardiose Hesperidin study is recruiting healthy adults aged 50-70 within a radius of their study centre. We put our digital knowhow to the test, and sent over 6000 eligible participants to the study's form.

Spanning two platforms, the digital marketing campaign had an average conversion rate of 24.5% and the cost per click was low, at just 4p on Meta and 7p on Google. The study team lead said they had "excellent recruitment results" in their TrustPilot review.