University of East Anglia CareCoach Dementia Carers Study

Testing online support for caregivers

The Dutch Partner in Balance (PiB) programme is a self-management programme for caregivers of people with dementia. PiB combines face-to-face coaching with tailor-made thematic online modules. The aim of the CareCoach programme was to adapt and test the PiB programme for carers of people with dementia in the UK.

We set up an advertising campaign to target eligible participants on Meta and Google. We worked closely with the study team to tailor targeting to help them reach typically underserved populations. We were pleased to help deliver 181 participants to the study team