University of Sydney CBD-CUD Cannabis Use Study

Research on a treatment to reduce cannabis use

We partnered with the University of Sydney on the CBD-CUD study. The study team are researching whether taking a CBD supplement can help individuals reduce their cannabis intake.

They were looking for participants aged 18-65 who regularly use cannabis and live in specific suburbs across Sydney. We were able to use highly specific geo-targeting to find individuals within a radius of their research sites, switching the geo-targeting of the campaign to align with demand from the study team.

The campaign ran on an ad hoc basis to help the team keep on top of expressions of interest. The conversion rate (the amount of people who demonstrated interest after seeing the ad) was a highly respectable 34.7%.