Imperial College London CHIRP01 RSV Study

Healthy adults for a virus challenge trial

After successful recruitment for other infectious disease clinical trials, we partnered again with Imperial College London on the CHIRP01 RSV Study. Participants needed to be aged 65-75 and in overall good health to take part.The study involved a screening visit, a residential stay during which participants would be deliberately infected with RSV and monitored until discharge, followed by 3 follow-up visits over the course of 6 months.

We recommended setting up digital marketing campaigns on Facebook, Instagram and Google. At the end of the campaign, we had sent 2,660 interested participants to the study team, at a conversion rate of 6.83%, helping the team hit their recruitment target.