University of Nottingham Citizen Science 2 Mental Health Research

Envisioning mental health recovery

After our success on the initial Citizen Science project, we worked with University of Nottingham researchers on Citizen Science 2. They were exploring how to transform mental health services and how best to support recovery for people with lived experience of mental health challenges.

Our ads, which ran across Google, Meta and X, were seen on 2,223,411 occasions. The conversion rate was the strongest on Google and Instagram, hitting 36.07% and 47.04% respectively. Overall, the campaign was a success, helping the study team progress with this important area of research.