Collating strategies to support mental health in UK citizens

The Citizen Science project, run by the University of Nottingham, is exploring how to transform mental health services and how best to support recovery for people with lived experience of mental ill health. The survey wants to get new ideas for what a better mental health system, or a more responsive mental health recovery society, can look like, allowing participants to become citizen scientists.

The team put together a form which takes just ten minutes to fill out. We directed potentially eligible participants to this form through digital advertising campaigns on Meta, Google and X. Throughout the campaign, the ads were seen on over 2.4 million occasions.