University of Washington COVE PTSD Study

Research on supporting veterans and military service members

We've been working with USAA’s Face the Fight and the University of Washington over the past year on COVE. This is important PTSD research investigating support systems for veterans military service members in the United States.

Working closely with the study team, we advertised the research in three bursts to help manage the recruitment flow. The initial phase was displayed across Meta, Google and X. After reviewing the results, we restarted the campaign on just Meta and Google to maximise cost-efficiency and results. Our work with the COVE team extended over a period of 18 months, with the campaign focussed on bolstering recruitment as and when needed. We're really pleased the COVE team reached the 500+ participants they required.