UC Irvine DadBod Heart Health Study

Remote study investigating heart health

Researchers at UC Irvine are conducting a study into heart health in expectant and first-time fathers. The remote, year-long trial is researching risk factors in young dads. We were happy to support this important research, creating bespoke assets and launching a digital marketing campaign on Meta, X and Google. Over the course of the campaign, we monitored the results closely and made optimisations to make the study as successful, efficient and cost effective as possible. After reaching nearly 600,000 views on the ads, with a strong conversion rate of 29.52%, we're pleased to report that the team have completed recruitment.