La Trobe University Digital Alcohol Exposure Alcohol Use Trial

The prevalence and impact of exposure to alcohol on social media

LaTrobe University were researching how people engage with different media in their day-to-day life and the potential relationship between exposure to alcohol in media and alcohol use. This 28-day study was for people who use social media daily and drink alcohol at least once a week, with participants required to take two five minute surveys daily.

We helped the researchers find participants by strategising and executing a campaign across Facebook, Instagram, Snapchat and Google. We saw that Instagram was the most effective channel for recruitment, with Facebook following in second place. When we extended the campaign, we championed these best-performing platforms to give the study teams the most effective results for their budget.

We delivered 2,155 participants to the study team, at a cost of £1.71 per participant.