University of Oxford DRWF Type 2 Diabetes Study

Investigating the effect of protein intake on individuals with type 2 diabetes

University of Oxford researchers are investigating the impact of protein intake on blood glucose levels in people living with type 2 diabetes.

We worked closely with the team to deliver a suite of creative assets and a landing page that were relevant and on-brand. Our internal ads strategists managed and optimised campaigns on Meta and Google. All platforms got strong results, with Instagram reaching an incredibly strong 30.02% conversion rate. Throughout the campaign, we sent 1,422 interested participants to the study team.