Ohio University DTAB Diabetes Study

Learning about diabetes treatments for people who are blind

We partnered with Ohio University to help them find participants for the DTAB study. This research study aimed to learn about the prevalence of different diabetes treatments in people who are blind.

We worked closely with the study team to develop the landing page and ad assets, ensuring our campaign was accessible for screen reader technology. We recommended setting up the ad campaigns on Meta and Google, resulting in 20,896 impressions at a cost of £1.43 per participant.