Screening children across the UK for type 1 diabetes

The ELSA Study aims to recruit 20,000 children in the UK aged 3-13, to find out their risk of developing type 1 diabetes in the future.

Participants just start with a simple finger prick blood test, while those further on in the process can receive education on type 1 diabetes.

We provided digital marketing support for the ELSA team, setting up a long-term advertising campaign across X, Meta and Google. Part of our work was focussed on helping the study team reach a diverse range of demographics. Throughout the duration of the campaign, the ads were seen over 11 million times across the three social platforms.