P1 Vital GAINS PTSD Study

Understanding the experiences of NHS staff who are living with PTSD after the pandemic

After the pandemic, many staff in the NHS were living with unpleasant repetitive memories or PTSD. We worked with P1 Vital to find people who worked in patient-facing roles throughout the pandemic. They were testing a digital tool to help people deal with these feelings and memories.

We made sure our assets and landing page were in line with their existing branding. Setting up, executing ang monitoring the digital marketing campaign, we saw strong results across Facebook, Instagram and Twitter. Instagram was the best platform for high quality traffic, with a 39.3% conversion rate.