University of Oxford GLADE Depression Recovery Study

Researching recovery from depression

Researchers at the University of Oxford approached us for help recruiting for the GLADE study. They wanted to find people who had recovered from depression, living within 75 miles of Oxford. As part of our digital marketing package, we designed a landing page and assets that would be both informative and engaging.

Having run multiple mental health and wellbeing trials before, we were confident in our strategy. We set up marketing campaigns on Facebook, Instagram and Google. Instagram saw the strongest conversion rate, with 20.19% of people clicking on the ads expressing interest in the study. In total, we sent 1,396 potentially eligible participants to the study team at a cost of £1.41 per participant.