George Institute for Global Health GlutenSwitch Coeliac Study

Helping people with coeliac to identify gluten free alternatives using an app

The George Institute came to us for help finding people living with coeliac disease. They've developed the GlutenSwitch app, which allows users to simply scan a barcode to see a product's gluten status, nutrition information as well as suggesting gluten-free healthier alternatives.

We set up a digital marketing campaign on Facebook, Instagram and Google. Overall, the campaign garnered 7,534 clicks. We saw the lowest cost per click and the highest click through rate on Facebook. In total, 1,376 expressed interest in the app in just 6 weeks of advertising.