University of Oxford Dublin HPOS Ireland Psoriasis Trial

Supporting the global psoriasatic arthritis study at its Ireland site

We worked with multiple study sites of the international HPOS study. The study was aiming to understand and identify who is more likely to develop psoriatic arthritis and to prevent its development in the long term.

We used insights from earlier HPOS campaigns to inform our approach for the Dublin based research team. We elected to run ads on Facebook and Instagram, as we've seen these be highly effective platforms for dermatology trial recruitment.

The ads were seen on 243,726 occasions and these ads were instrumental in helping the study team reach their recruitment target.