Lancaster University IBPI Bipolar Study

Researching online parenting support for parents with bipolar disorder

Lancaster University's IBPI study is investigating an online tool to support parents living with bipolar. The researchers hope the tool will benefit both the parent's and the child's wellbeing.

The Spectrum Centre research team wanted to find parents living with bipolar, with children aged between 4-10 year olds, in the United Kingdom. To help find these participants, we created a dedicated IBPI bipolar study landing page, as well as ad creative and copy.

So far, we've delivered over 6,800 potential participants by advertising across Google, Meta and X. We've been able to work agilely, stopping and starting the campaign as instructed by the study team to help manage the study team's capacity.