Imperial College London Cancer Care Research

Learning more about the long-term outcomes for patients living with a diagnosis of cancer

We partnered with Imperial College London to support their INDIGO Community Trial. It's a research study investigating the outcomes for individuals living with and beyond a cancer diagnosis. Eligible participants are asked to fill in a survey so that better longer-term care and support can be provided for those who have been treated for cancer.

We recommended running the ads on Meta, X, Snapchat and Google. We used specific geo targeting to find individuals living within a radius of the study site. When the researchers got in touch to say that their interest was high, but not diverse enough, we made tweaks to our targeting to ensure the ads were reaching a range of individuals. This increased the proportion of non-white survey respondents from 3% to 12%.