The George Institute INTEGRITY Healthy Aging Study

An intergenerational program for older adults and young children

The INTEGRITY research trial, run by the George Institute for Global Health, is recruiting adults aged 65+ for their intergenerational study. They are are investigating whether intergenerational programs can improve health benefits for older adults and developmental skills for young children.

It involves a 2-hour weekly program that brings older adults and preschoolers together for a range of fun activities.

We created bespoke adverts and a study page which we used as a method to filter respondents. The campaign was also geotargeted to distinct regions in Sydney, as required by the study team. Running the campaign on Facebook only, the adverts were seen on 53,209 occasions, which led to 4,579 clicks and 210 expressions of interest.

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