Legal needs study for people living with hepatitis B

We partnered with the team over at Health+Law to recruit participants for Australia’s first national Legal Needs Study (LeNS). Focused on people living with hepatitis B, it was important for the ads to reach the right people.

We set up and monitored a 6-week targeted campaign across Meta, Google, and X, using a consistent weekly ad spend on each platform. Leveraging compelling creative and highly specific audience targeting, we drove traffic to a dedicated landing page linking potential participants to the survey. Participants could enter a draw for gift cards as incentive.

The campaign successfully reached 853,846 impressions, with 386 conversions, equating to a 7.24% conversion rate. The study team paused the campaign two weeks early as they had already completed recruitment.