St George's Vaccine Institute MENB Meningitis Vaccine Trial

Researching the child meningitis vaccine schedule in the UK

The MENB trial, run by St George's Vaccine Institute, was aiming to make a difference to the child meningitis vaccine schedule in the UK. They approached us to help them find participants for this particular study.

Based off our industry knowledge, having run over 100 recruitment campaigns, we proposed setting up ads on two platforms: Facebook and Instagram. We used in-platform targeting to find parents of children aged 10-20, and designed an effective landing page and creative assets to improve the results. To be eligible, the participants must have already had their meningitis jab.

5,033 people clicked on the ads, ultimately helping progress the research quicker.