University of Warwick METEOR2 Chronic Pain Study

Finding participants with chronic knee pain to take part in the METEOR2 study

The multi-site METEOR2 study is researching chronic knee pain in people who have had a total meniscectomy. As the study is taking place across various hospital sites across the UK, the University of Warwick team reached out to us for help finding people in these specific areas.

We suggested that a combination of Meta and Google Search would help them find the participants the team needed to for this important research. After an initial six weeks of advertising proved successful, we actioned multiple restarts to the digital campaign to help the research team complete recruitment. While impressions were fairly steady across the platforms, the conversion rate was the highest on Instagram, at 13.16%.