University of Oxford Lithium Emotional Processing Study

Study on emotional processing by University of Oxford

The University of Oxford is researching how lithium affects decision-making and emotional processing. They needed participants who had no history of mental ill health to take part. As the study involved multiple visits to the hospital, we made sure to keep the geo-targeting tight. We focused our ads just in Oxfordshire, Reading, and Buckinghamshire.

As part of our digital marketing package, we created a personalised suite of assets. This includes the adverts, the text that goes alongside them, and the website landing page that participants get directed to.

Our ads were seen 117,645 times, with 2,908 of these occasions leading to people clicking the ad to find out more.