Investigating an antioxidant drug for people with depression

The OxIMP study is investigating the effect of an antioxidant drug called ​Ebselen in people with depression. They wanted to find people taking medication for their mental health who were based within a radius of their site in Oxford. We helped the team target these individuals with a Meta and Google advertising campaign.

Based on the success of the initial recruitment phase, we reworked the assets and the ad campaigns to help the team find healthy volunteers for another stage of their research.

Across the entire campaign, the ads were seen over 1.7 million people times.