University of Oxford OxLAC Chronic Fatigue Study

Research study for chronic fatigue syndrome

We worked with University of Oxford to recruit participants for their Chronic Fatigue Syndrome study. The research team wanted to understand energy production issues in the brains of individuals with ME/CFS. We ran the recruitment campaign in two phases. First, we targeted people who are living with chronic fatigue, then we recruited healthy volunteers.

In order to set up the digital marketing campaign, our in-house creative team worked on the necessary assets. This includes a range of ad variants, copy variants, a landing page, and live reporting dashboard. These, along with the highly targeted marketing campaign, led to the campaign being seen on 186,091 occasions.