University of Oxford PAX-D Depression Study

University of Oxford antidepressant research

One of our campaigns with the University of Oxford depression centre, the PAX-D trial was looking for people with treatment-resistant depression. This is defined as somebody who has tried two or more types of antidepressants without improvements. To be eligible, participants needed to be over 18, living within commutable distance of Warneford Hospital, and living with treatment resistant depression.

Based off previous campaigns, we were confident proposing ad campaigns on Snapchat, Google and X. The campaign was effective. We showed the ads on 308,661 occasions, with a strong conversion rate, leading to 3,753 clicks and 597 people starting the participant interest form.