Finding people who want to quit smoking and drinking

We're partnering with researchers at Washington State University to help them find participants for their alcohol and smoking study. The purpose of this study is to evaluate a treatment program for adults diagnosed with alcohol use disorder, who smoke cigarettes regularly and are seeking treatment.

The population was fairly niche: and they needed to be geographically located with the Spokane (WA) area, as participants are required to travel to the study team site.
Our campaign helped deliver 250,000 clicks, and we've helped deliver over 18,000 interested participants to the research team.