Measuring sexual dysfunction in women living with type 1 diabetes

Kings College London was looking for women living with type 1 diabetes to take an online questionnaire, with the results aiming to inform and help develop a tool to measure sexual dysfunction.

The study is UK-wide. The eligibility criteria specified that potential participants were to be sexually active adult women with type 1 diabetes.

Our in-house creative team put together a range of materials for the landing page and digital adverts. Combining this creative with our digital advertising expertise, we managed to recruit a potential pool of 2,458 participants. It cost the study team just 25p per eligible participant to run the recruitment campaign.