King's College London RAISE Anorexia Study

Investigating a new treatment for anorexia nervosa

King's College London was seeing whether a treatment that's widely used for depression could be effective for anorexia. They came to us for support finding people aged 13-30 who had undergone at least one full course of standard eating disorder treatment for anorexia nervosa.

We worked closely with the study team and their PPIE group to develop assets, given the sensitive nature of this campaign.

The campaign was successful. We were able to reach a strong cost per acquisition of just £1.59, helping the study team enrol 32 participants.