University of Bristol ResNet Alcohol in Pregnancy Study

Research on alcohol in pregnancy

The University of Bristol got in touch with us to help them recruit for the ResNet study. This research was a prenatal alcohol prevention study. The research team wanted to survey pregnant women about their alcohol use in pregnancy, as well as midwives about their experience of prenatal alcohol prevention.

We split the campaign into these two segments, and delivered a campaign targeting both midwives and pregnant women.

Meta (Facebook and Instagram) delivered the most participants to the study team, helping them hit their recruitment goal.