University of Southampton RSV Protect Virus Study

Understanding parental preferences about RSV protection in babies

This study is to find out what parents think about different ways to protect babies from RSV (respiratory syncytial virus.)

Researchers wanted to hear from people who were either pregnant, or had children under 2 years old. Using digital marketing was an effective way to achieve a huge reach across a range of platforms, particularly as the study team wanted to hear from as many different demographics as possible.

The campaign was successful, reaching 2,453,391 impressions across all platforms.