University of Chicago SEAL Eczema Study

Proactive versus reactive skincare for infants with eczema

After our work with the King's College London team, we were referred to the University of Chicago contingent of the SEAL study. While the recruitment criteria was the same across the two studies, we delivered an individualised recruitment package: copy, assets, landing page and targeting strategy. The initial test-and-learn phase was 16 weeks, running across our recommended platforms, Meta and Google. Unlike the initial SEAL London study we ran, we didn't notice such a stark difference between the two platforms so we continued recruitment across both. We've just helped the team complete recruitment, delivering over 1,100 eligible participants to the study team with a conversion rate of 15.4%.