Skincare research for infants with atopic dermatitis

We worked a research team at King’s College London team to recruit participants for the SEAL Study, research that is taking place in multiple study sites worldwide. The study itself explores whether proactive skin care can reduce infant eczema and related allergies.

For the first 6-week test and learn period, we ran targeted Meta and Google campaigns with an even budget across the two platforms. Then, to finalise recruitment numbers, we ran two additional advertising bursts on the platform delivering the best results - Meta. We targeted parents living within a radius of the study site and directed them to our bespoke landing page. The study team were so pleased with the results that they recommended our service to two other SEAL studies running in the United States.

The ads received 275,121 impressions, 738 conversions, leading to a 2.1% conversion rate. This recruitment success supported vital research into improving early childhood skin and allergy outcomes.