Helping pregnant women stop smoking

SNAP2 and SNAP3 are research studies run by the University of Nottingham. They're designed to help pregnant women stop smoking by using nicotine replacement, an NHS-approved therapy for pregnant women.

Over the past couple of years, we've been working as the research study's digital marketing support. We run the campaigns in short bursts, so they can manage participant influx according to staffing and demand. We've been flexible with the platforms we're running on, focusing ad spend on the most effective platforms.

With this strategy, we've delivered over 5000 potential participants to the study team.