Imperial College London SPICE Nutrition and Body Weight Study

Researching appetite and weight management

Imperial College London are researching food supplements that can reduce how much we eat or increase how much energy our bodies use. For their research, they needed to recruit overweight or obese individuals interested in nutrition and weight management.

We designed assets optimised digital campaigns, and plugged these into campaigns on Meta (Facebook and Instagram) and Google.

Our ads were seen over 300,000 times, and nearly 2,000 of these people went on to express interest in the study.