Stanford University Trauma Study

Messaging based treatment for trauma

Researchers from Stanford University were testing how an online, messaging-based treatment may be effective for people who have experienced stressful or traumatic events. We worked closely with the team to develop assets sensitive to the population we needed to target, and proposed starting the campaign on Meta and Google. After a few weeks, it was clear that Facebook and Instagram were outperforming Google, meaning we could make some adjustments for more cost-efficient results. Over the six-week campaign, the ads were seen over 150,000 times with a 17.88% average conversion rate. We're pleased to report that through our campaign, the team were able to complete recruitment, meaning they could go ahead with this important research.