University of California TRAIT Tourette’s and Co-occurring Insomnia Study

Forehead temperature-regulating therapy

Researchers at the University of California were conducting a study to evaluate the effects of forehead temperature-regulating therapy on sleep, depression, anxiety, daytime sleepiness, and tic severity in adults with Tourette's disorder and co-occurring insomnia disorder. They asked for our help with finding 25 participants.

We ran ads to find these people on Meta and Google, serving in just the geographic areas specified by the research team. From just our four-week advertising campaign, 196 people started the screener form, helping the research team find their target number of participants. Google was the most effective platform at driving traffic, sending 1,762 of the total 2,260 clicks.