Online behavioural intervention for women living with type 2 diabetes

The Women’s Wellness with Type 2 Diabetes Programme (WWDP) is an online behavioural intervention for midlife women living with type 2 diabetes. The programme encourages women to connect with each other and support their own health and well being. The aim is to improve the outcomes of their diabetes and menopause.

The team wanted to find a total of 12 women aged 45-65 to take part. We sent over 1,140 potential participants to screening. From seeing the ad, to expressing interest, we saw an average conversion rate of 15.4% across the two platforms - Meta and Google.