Stephen Lock
Industry Leader
Lots of companies offer online approaches to clinical trial recruitment, but there are some important things you should consider when looking at these solutions.
These include:
Is what you are being offered limited to a pool of people in a database who are repeatedly contacted about research?
Does the company fully understand the complexities of handling personal data in a way you’d be satisfied to accept?
Would you be getting a true representation of the target audience, or is it limited by the company’s own biases?
Would you be tied into working with a single company’s system/platform? If so, good luck getting out of it!
Are they just selling access to an email list, with no way of knowing how complete/representative it is?
Is the company focussed on doing market research with no real support to convert that research into enrolled participants?
Do they have a facility to monitor and respond to comments on social media, or would they leave all of that to you?
If you get good answers to these questions, you might have found a good partner to work with. If they are not willing to discuss these things with you honestly, perhaps their promises are too good to be true.
Trusted Research Partner
Over the last 10 years we have become the trusted research partner for a wide range of research-led institutions.
Firstly, because, as a values based company, we really do care about making the world a better place through clinical research. So we are motivated to build the most efficient recruitment system in the world. Working with nativve is also the cool choice and the smart choice when choosing a recruitment partner. And who doesn’t want to be cool and smart, right?
Let’s be honest, the world of clinical trials development is super interesting, but it is rarely cool. Most of the time this doesn’t matter at all. In fact, do you want a clinical trials pharmacist to be trendy, or extremely competent? But there is one area where being cool is an advantage. At the moment when you are trying to attract people to participate in your research.
We have more than a decade of experience working with some of the most prestigious and desirable brands on the planet, including Patagonia and The North Face. This experience helps us to be creative and to spice up the promotion of clinical trials for you. To think out of the box when considering how to attract people, but always in a way that conforms to ethical approvals. We know how to make desirable and interesting content. This is a big contrast to the traditional approach, which can make trials seem like something to be avoided. In other words, we know how to use social media tools to make people “feel” something. And we love the process too. We don’t just sit and collect fees, as adverts churn away racking up your costs. We constantly test new images, new posts and new ideas, working out exactly which ones are going to get you the results that you want
It’s nice to be cool, but it is much more important to be smart. To make sure that you are making the best use of your budget to attract participants to your trials. This is where our Research Recruitment System comes in. Because we have repeated and refined this process on hundreds of projects, we can help you recruit participants on time and to target
Our Research Recruitment System (RRS)
It's faster and cheaper than traditional clinical trial approaches AND faster and cheaper than other online approaches;
It gets messages to people (on any platform) in a way that makes them pay attention and then act;
It uses digital advertisements to find exactly the participants you need.
Sounds simple right? Well it is, for both you and for the participants but it relies on a decade of skilled design and experimentation behind the scenes.
Would you like to learn how social media marketing can help your recruitment needs? Get in touch with us and we can help.
