Imperial College London Personalised Nutrition Cardiovascular Disease Study

Personalised nutrition study for people at risk of cardiovascular disease

We supported researchers at Imperial College London on their study to evaluate the applicability of providing personalised dietary advice based on urine and blood composition advice to help people at risk of Cardio Vascular Disease (CVD). To take part, participants had to be aged 30-65 and at risk of CVD.

We created a dedicated landing page and suite of creative assets. We plugged these into digital marketing campaigns on Facebook and Instagram. Using detailed targeting techniques, we were able to show the ads to over 100,000 relevant people. We achieved a 8.05% conversion rate, ultimately sending over 500 interested people to the research team.