Stanford Medicine RIA Alcohol Use Study

Helping people improve their liver health by drinking less

Addiction and alcohol use are two areas which are particularly receptive to recruitment through digital marketing. Thanks to our proven track record with other studies in this space, we started working with Stanford Medicine and Ria Health on their alcohol use study. They needed to find people in California who wanted to reduce their drinking.

We strategised and executed a digital marketing campaign on Facebook and Instagram. Both platforms were effective, delivering a total of 160 participants, but we saw the highest conversion rate on Instagram, where it reached 20.05%.